Скачать или смотреть How Naturals DISRUPTED India's ₹30,000 Crore IceCream Market | Business Case Study

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Naturals built a ₹300Cr ice cream business without raising any funding and spending less than 1% on marketing. In a ₹30,000Cr industry ruled by big brands, this 40-year-old family dhandha created a loyal cult by pioneering fruit ice creams in India. Here's the story of how they stayed profitable from day one and disrupted the game—without playing by the usual startup rules.

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