Скачать или смотреть CTV Revolution: How Brands are Redefining Audience Engagement and Driving ROI | Powered by PrsmX

Connected TV (CTV) is changing the game for brands—are you making the most of it?

With CTV ad spend skyrocketing and brands seeking high-impact audience engagement, marketers need fresh strategies to connect with digital-first consumers. But how do you balance reach, personalization, and ROI in this evolving space?

At CMOs' Charcha – Delhi Chapter 2025, top marketing experts joined forces to decode the CTV Revolution—exploring how brands, agencies, and platforms can leverage CTV for smarter, more effective advertising.

Meet the Industry Leaders Driving the CTV Shift:
🎙 Sajal Gupta – CEO, Kiaos Marketing (Session Chair)
🎙 Abbhishek Chadha – EVP - North & East, Interactive Avenues
🎙 Monica Pachori – Vice President - Marketing & Brand, BluSmart
🎙 Tathagat Jena – CMO & Online Biz Head, HMD
🎙 Vibhor Mehrotra – Managing Partner, Innocean India
🎙 Vijay Thomas – Head Marketing, Harley-Davidson Business Unit, Hero MotoCorp

What You’ll Learn in This Discussion:
✔️ How CTV is transforming brand engagement and performance marketing.
✔️ Programmatic advertising on CTV—why it’s the next big thing.
✔️ CTV vs. traditional TV vs. digital—where should brands invest?
✔️ Measuring ROI & audience insights—the key to data-driven success.

If you’re a marketer, advertiser, or media planner, this session is packed with insights to help you navigate the future of CTV advertising!
Watch now and discover how to make CTV work for your brand!

🔔 Subscribe to Adgully for the latest industry trends and expert insights!



#CMOsCharcha #CTVRevolution #AudienceEngagement #CTVAdvertising #DigitalTransformation #MarketingLeadership #CMO2025 #Adgully #BrandStrategy #ProgrammaticAdvertising #AdgullySummit #AdgullyEvent