Скачать или смотреть Catch Your Prospects Attention with These Cold E-mail Tips

In this video, you're going to learn how to write effective cold emails that gets opened. I'm going to walk you through two email examples of actual cold emails that I've received and we're going to apply some of the 15 email marketing tips that I've recently shared.

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0:00 - Introduction to How to Write a Cold E-mail That Actually Gets Read

00:49 - E-mail Example #1: Domain Salesman

Subject: Following up on XYZ

"Hi, Will. We at .Inc Domains, recognizes that it's been a turbulent few months and sincerely hope that you and your family stay safe throughout these difficult times. Since the .Inc internet domain was recently released, startups and established businesses have been securing their brands.
Over 55% of the fortune 500 companies already own their .com domains, including Apple, Amazon, Google, Goldman Sachs, and more. XYZ is currently available for sale to anyone. Don't let anyone else beat you to your firm's .inc domain. Protect your brand and your online reputation by acquiring today from your preferred registrar or brand protection agency. I'm here to help. Feel free to call me for more details. Thank you, David."

This example email doesn't address ANA (Audience, Needs, Ask) very well.
It is focused on trying to empathize with the audience, but it doesn't really move the email forward
The subject line uninspiring
The main need is not highlighted in the first section of the email
The call to action is unclear

3:34- E-mail Rewrite #1

A few things to rework this email:

Lead with the point that anyone can buy the .inc domain.

"Did you know that Google had to pay thousands of dollars to get back their domain? No, seriously. Here's an article on that."

Outline the problem

"If Google can make this sort of mistake, then you can too."

Approach how we can solve this problem.

"An easy way to protect your brand and online reputation is securing your different domains. At .Inc Domains, we do exactly that for you."

Present solutions.

"If you'd like to protect yourself and join the 55% of other fortune 500 companies that already own their .inc domains, reply back, and I'll take care of this for you."

7:04 - E-mail Example #2: Lead Gen

Subject Line: Virtual LeadGen for XYZ

"Hi, Will. I've been generating inbound leads and sales for companies like XYZ, over the last year with great success and zero advertising costs. I would love to talk to you about a few channels and strategies that are working best for my clients and can work for you as well. Would you be open to 10 free leads in for five minutes of your time? If so, sign up here. Feel free to visit our website www.xyz.com. Sincerely, Felipe."

The subject line is not super engaging.
Felipe spends a lot of his email talking about what he's done for other clients, as opposed to what he can do for me.
He used statements that use the "I" phrase a lot more.
Call to actions are super unclear.

9:34 - E-mail Rewrite #2

Subject Line: "Quick question on XYZ's LeadGen"

This subject line is a little more personalized than the prior one but more importantly, it is focused on this email being a really low lift email.

"With everything going on right now in the world, is your sales team getting enough leads? If not, I did some research and found 10 leads that might be valuable to you because they are in your ideal customer profile."

Make it really clear that if they have this problem, you have already identified a solution for them.

"Mind if I send it over?"
This makes it super easy for me to follow up on this email in the case where the business owner doesn't respond to me.

12:04 - Two Big Takeaways to Remember:
1. Always remember ANA. Who is your audience? What are their needs? What is your ask of them?
2. Always make sure that your call to actions are ELI5 proof.

✍️ COMMENT BELOW:
What do you do to make sure that your emails get people's attention?

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Disclaimer: Grow with Will does not provide tax, legal, or accounting advice. This video, and the ideas presented in it, are for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.