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Reliance Vs Coca-Cola? | Ft. ‪@financewithsharan‬ Raj Shamani #shorts

-Mukesh Ambani-led Reliance Industries Limited (RIL) has acquired the famous Campa brand Pure Drinks for an estimated amount of Rs 22 crore.

-Pure Drinks Group was the sole distributor of Coca-Cola in India from 1949 to the 1970s. It launched its own brand Campa Cola in the 1970s, and soon became the market leader in the soft drinks segment.

-Its business started shrinking in the 1990s after the Indian government brought in liberalisation rules, which led to the entry of international giants like PepsiCo and Coca-Cola.

-Buying Campa is a part of Reliance's wider strategy to enter the FMCG market.

What do you think, will Campa successfully re-enter the market and compete with Coca-Cola?

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Raj Shamani is a business content creator, an entrepreneur, an investor, and a renowned keynote speaker. He is a businessman at heart.

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