Creating the Rotterdam of Tomorrow | Rinske Brand | TEDxRotterdam

What will happen if the big corporations spent 1% of their annual budget on marketing and communication on inner-city development. What will happen if they collaborate with the local government to find creative solutions to fill public spaces in an inventive way? Rinske Brand is a strong advocate of Brand Urbanism and shares some compelling examples from all over the world with us. But foremost she challenges us to do the same for Rotterdam.

Rinske Brand founded BRAND The Urban Agency in 2007 with the vision of helping businesses, brands, organizations and local governments to create impact in the city and its communities. With unrivalled insights into the preferences and needs of urbanites, the BRAND-team delivers compelling campaigns, events and actions that have a lasting effect on those communities. The work is broad and varied, and includes (re)branding, activation campaigns, place branding, events and conferences and brand urbanism. But whoever BRAND works for, profit or non-profit, they are all driven by the same passion: the love for the city.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx