Скачать или смотреть How to Market a Well Repair and Drilling Business

How to Market a Well Repair and Drilling Business. In this video, I lay out a marketing strategy you can use to promote a Well Repair and Drilling Business. Because we’re surrounded by overwhelming technology, it’s easy to forget that ultimately the best marketing is still word-of-mouth marketing. Keep that in mind as you market your business.


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To get a free Google Business Profile, go to:
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The best marketing is word-of-mouth marketing. To make the most of word-of-mouth marketing, remember that people do business with people they KNOW, LIKE and TRUST.

It begins with a website and a Google Business Profile. These form the foundation of this marketing strategy. A Google Business Profile is free.

Customers can leave reviews on your Google Business Profile. These reviews are your online reputation and it’s important to ask customers to write a review of your business. Remember to reply to reviews too. Bad reviews can be expected and may actually improve the credibility of your business because they make your overall rating more realistic and believable.

It’s important to show that you take care of your customers even the ones who leave poor reviews of your well business.

If no one answers the phone when someone calls your business, the caller will probably call your competitor the moment they hang up. And it’s doubtful they’ll call your business again.

Once you have a Google Business Profile and a website, and you have fail-safes in place to answer the phone, it’s time to advertise your business. There are dozens of places to advertise, but most are not suitable for promoting a well repair and drilling business.

There are two types of places you can promote your business. Let’s call these two types of advertising ‘Billboard Advertising’ and ‘As Needed Advertising.’ Billboard advertising includes billboards, of course, but it also includes local radio spots, Facebook, Instagram, YouTube, Twitter and Pinterest.

Because people stumble across these ads while they are doing other things, these advertising platforms act like billboards, the same billboards you drive past every day. These platforms don’t work for well repair and drilling businesses. Here’s why.

When people need a well drilled or a well repaired, they don’t drive around hoping to find a billboard promoting a well repair and drilling business. And by the same token, they don’t search Facebook, Twitter, Pinterest, Instagram or YouTube hoping to stumble across an ad for well repair and drilling business.

When people need a well drilled or repaired, they search Google. This is why Google Search Ads are the best advertising platform for a well repair and drilling business. Google Search Ads puts your business in front of people exactly when they need your service.

And, because your phone number is in the ad, they call you directly. When they call, you have an exclusive, one-on-one opportunity with the caller. You can take your time to build rapport and get the job.

Here's How Fine Life Marketing Can Help You.

At Fine Life Marketing, we specialize in managing Google Search Ads for service companies, like your well repair and drilling business.

At Fine Life Marketing, our business is to make your business more successful, to help you earn more in less time, with less effort and less stress. We understand that you're in business to create a better life for yourself and for the people you love.

That's why we named our company Fine Life.


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