Geoff McFetridge on Visual Language, The Magic of Objects, and His Vault by Vans Collection

Ahead of his collaboration with Vault by Vans we spent the day talking with artist Geoff McFetridge at his Los Angeles studio. The resulting short film strips away familiar visual cues, asking the viewer to sit in a quiet, reflective space with Geoff as he shares his thoughts about building a visual language, the magic of objects, and applying his process to designing shoes and apparel for Vault. Watch it above and read an extended excerpt from our conversation below.

The film is the second in a series of three videos exploring the creative process of artists collaborating with Vault by Vans. The first, featuring Ray Barbee, is also available to watch.

The Vault by Vans x Geoff McFetridge collection is available at Vault by Vans retailers.

Directors: Justin Carlson + Alex Nicholson
Director of Photography: Justin Carlson
Editor: Justin Carlson
Music: Csisterna
Colorist: Andrew Francis