Скачать или смотреть Can Resale Drive Traffic to Stores? Lee Peterson (WD Partners) speaks at RetailSpaces '22

The resale of goods is enormously popular across merchandise categories, but the benefits have barely been explored. We already know that re-sale applies to several types of merchandise and is a prevalent purchase for multiple generations of consumers, to say nothing of being ecologically beneficial (3R’s), cool / trend-right, and just plain fun to shop.

But we are finding out that unless you’re Meta or Ebay (C2C), the resale of goods online is nowhere near as profitable as it is in stores for several reasons (think: photoshoot and double ship of one item). Which begs the question: if done right at the store level, can resale be more profitable and reverse a decades-long decline in foot traffic by offering something unique, fun, and always fresh for consumers to visit in person?

In this presentation given at RetailSpaces '22, Lee Peterson (EVP of Thought Leadership, WD Partners) presents proprietary research that answers the question, can resale drive traffic to stores? The goal of getting more consumers back in stores has been paramount for retailers for years now, and this may be one of the answers. Lee uses exclusive research and designs that show how areas of resale can be executed in several types of retail categories, like furniture, sporting goods, hardware and of course, apparel, in order to draw conclusions and recommendations that provide solutions. -

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