Скачать или смотреть eCommerce Customer Retention Strategies that Actually Work

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As a business owner, what better feeling is there than winning a new customer? This might sound like a trick question, but the answer isn’t, ‘acquiring two customers!’ On the flip, it’s actually retaining one existing customer. While a certain allure comes with capturing new customers, keeping customers coming back, again and again, will continually result in a greater ROI. If you’ve yet to market to current customers after the sale, now is an excellent time to build a cohesive strategy to keep them returning for more. But how do you create a customer retention strategy that keeps your customers engaged and happy? In this blog post, we’ll define customer retention, how to calculate it, and uncover the strategies that inspire long-term customer loyalty.