Successful Change Management through Effective Change Communication | Amita Goyal | Zinnov

An effective change communication strategy is essential to successfully orchestrate any change envisaged by leadership. The importance of strong communication is reiterated by statistics, which shows that 60% of all change projects fail because of a poor communication strategy.

An ineffective communication strategy impacts employee morale, causes undue stress and
relational breakdowns between the employers and the employees, often leading to the loss of critical resources.

Working with CXOs around the world has allowed us at Zinnov, to gain experience and expertise in the area of change communication and has enabled us to help organizations formulate an effective change communication strategy that involves four critical steps –

Step 1: Sort your workforce according to their criticality – Based on the skills and degree of transition required/projected time to transition

Step 2: Identify change managers – People who exude passion and can see the bigger picture, Help them understand the consequences of maintaining status quo

Step 3: Build credibility through transparency – Talk to employees and communicate the guiding ideals behind the proposed change

Step 4: Communicate at a micro level through change managers – Based on the workforce criticality analysis, to eliminate fear and surprises

For more insights on how to craft your change communication strategy and create a shared vision, with a sense of commitment and accountability, read our blog
https://zinnov.com/change-communicati... or contact us at [email protected]

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