We just hit $400m in revenues. 9 org chart moves I had to make to scale (Jason Cohen WPEngine)

WP Engine founder, Jason Cohen, shares the invaluable lessons learned during the exponential growth of his company. From a modest start to generating hundreds of millions in Annual Recurring Revenue (ARR), Jason discusses the critical strategies and organizational changes necessary to manage rapid expansion effectively. His experience offers a deep dive into navigating the complexities of scaling a business, from refining product offerings to structuring effective teams and leadership roles.

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Timestamps:
0:00 - Event Introduction
1:15 - WP Engine Growth Discussion
1:28 - $1M to $5M ARR Growth in One Year
1:44 - Journey to $100M ARR in Under 7 Years
1:57 - Scaling Challenges and Operational Shifts
2:42 - Operational Changes After Product-Market Fit
3:31 - Managing Growing Customer Base
4:58 - Strategic Focus and Organizational Alignment
6:45 - Importance of Focused Strategic Initiatives
7:19 - Quarterly Strategic Reviews at WP Engine
8:11 - Building a Strong Company Culture
10:16 - Leadership and Executive Hiring
18:55 - Personal Reflections on Leadership Evolution
22:57 - Q&A Session
23:07 - Details on Quarterly Strategic Planning
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By the numbers.
See charts and graphs here: https://getlatka.com/companies/wp-engine

Founded in 2010.
$400m in revenue.
$1m in revenue in 2011.
1,100 employees.

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