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About Wendy Wood, PhD:
Wendy Wood is Provost Professor of Psychology and Business at the University of Southern California and author of the book, Good Habits, Bad Habits. For the past 30 years, her research has explored the nature of habits and why they are so hard to change. She has published over 100 articles in scientific journals and her research has been widely featured in the New York Times, Los Angeles Times, Washington Post, and NPR.

About the Sustaining Behavior Change Conference:
The Sustaining Behavior Change Conference grows from the belief that limitations in our ability to help people make lasting changes in their health-related behaviors is one of the greatest challenges to the well-being of our population. Whether it is adopting healthy eating and physical activity habits, or curtailing the use of unhealthy substances or behaviors, people seem able to initiate behavior change, but a range of forces typically lead to a return of previous behaviors.

The Sustaining Behavior Change Conference assembles a group of leading scholars in a range of disciplines, including behavioral sciences, behavioral economics, marketing and neuroscience to share their insights and perspectives on this important issue. Our goal is to spur creative new thinking about how we might study and implement strategies that will foster effective long-term behavior change.

The Sustaining Behavior Change Conference is brought to you by the CU Anschutz Health and Wellness Center, Colorado NORC, and UAB NORC.

Anschutz Health and Wellness Center: https://anschutzwellness.com/
Colorado NORC: http://cunorc.org/
UAB NORC: https://www.uab.edu/norc/