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Struggling to create a clear marketing strategy for your startup or small business?

In this video, I break down exactly how to use the TOWS Matrix to simplify your marketing plan and turn your strengths, weaknesses, opportunities, and threats (SWOT Analysis) into actionable marketing strategies.

If you’re a small business owner, entrepreneur, or marketer trying to build a clear and effective marketing plan, this video is for you. Watch now and make a strategy simple and powerful. In this video, you’ll learn:

🧠 What the TOWS Matrix is.
🧠 How to use TOWS to generate marketing strategies.
🧠 How small businesses can simplify strategy.
🧠 A practical framework for smarter marketing decisions.

CHAPTER LIST
0:00 Intro
1:14 Strategy in the Marketing Process
1:58 What is Strategy?
2:49 Strategy Debunked
3:09 4 Questions Worth Answering, Seth Godin
4:48 Elements of Marketing Strategy
5:35 Zara SWOT Analysis Summary
6:17 Strategy Formulations
6:25 What is the TOWS Matrix?
7:07 How to Use the TOWS Matrix
7:20 4 Types of Marketing Strategies
8:19 How to Apply the TOWS Matrix
9:00 TOWS with Zara Example
11:01 TOWS Helps Generate Marketing Strategies
11:40 Summary

#SmallBusinessStrategy #MarketingStrategy #SWOTAnalysis #TOWSMatrix #Entrepreneurship #BusinessPlanning #SmallBusinessTips #StartupTips #MarketingTips #smb

Want extra help from me? Connect with me on LinkedIn at   / mpellettier  

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