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Hojicha powder is essentially hojicha tea (roasted green tea) that has been finely ground into a powder, similar to matcha. The powder format allows the tea to be more easily incorporated into a variety of recipes beyond just beverages, and because you're consuming the entire leaf, you get even more of the nutrients that the tea has to offer.

Hojicha powder has a rich, smoky, and slightly sweet flavor. It can be used in a variety of culinary applications, such as in baking, smoothies, and even savory dishes. In addition, it's often used to make hojicha lattes, much like matcha lattes, where the powder is whisked with a small amount of hot water before adding milk.

One of the benefits of hojicha powder over brewed hojicha tea is that the powder dissolves completely, providing a fuller flavor and allowing you to gain more of the tea's health benefits, as you're consuming the whole leaf rather than just an infusion. It's also very convenient, as it doesn't require brewing time.