Скачать или смотреть How to read and prepare a hotel market share report

Have you ever wondered if your hotel's market share is truly meeting its potential? In the world of hospitality, a comprehensive competitive set evaluation goes beyond just assessing the competition—it dives into the essential realm of market share analysis.

📊 Unlocking the Power of Market Share:
In this video, we demystify the concept of market share, showcasing how it defines the percentage of supply, demand, and revenue attributed to a hotel property. Discover why this metric is a game-changer for every hotelier, and how it can shape your strategies to dominate the market.

🌆 What to Expect:

Insights into assessing and improving your hotel's market share.
Real-world examples of market share analysis.
Expert guidance on staying ahead in the competitive hospitality landscape.
Join us as we embark on a journey to elevate your hotel's market share to new heights. It's time to make data-driven decisions and achieve the market dominance your property deserves.

Don't miss out on this opportunity to excel in the hotel industry. Like, share, and subscribe for more valuable insights and strategies to boost your hotel's success. 🏨💼🚀

Supply: Number of rooms available to sell Number of days in the period
Demand: Number of rooms sold (excluding complimentary rooms)
Revenue: Total room revenue generated from the sale or rental of rooms

In the Hospitality Industry, all hotels should strive to capture maximum revenue at all times. And, sometimes, comparing revenue levels with other hotels can provide a valuable insight. This can help to establish a hotel’s Market Share: the percentage of business it is getting within the hotel market overall.

A hotel should try to discover how it is performing in comparison to other neighbouring hotels, and even to several hotels within a competitive set (or 'comp set'), to gain a wider perspective. Based on this knowledge, they can consider how to perhaps adjust their business strategy, to improve performance and work towards maximising revenue more efficiently.

The key question a hotel's revenue management team should ask, after studying and analysing the findings collated and compiled into a comp set research report, is: "Are we really satisfied with our market share?". The share can be established quickly by performing a simple calculation:

The actual percentage of the room nights sold or revenue captured during a particular timeframe, for example: Easter, Christmas, the summer season, or the peak skiing season, e.g. divided by the total room nights or revenue sold within the competitive set (inclusive of the subject hotel).
https://www.xotels.com/en/glossary/ma...

0:00 Hotel Market share analysis report calculation
3:05 Hotel Market Analysis
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