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Vusi Thembekwayo talks about price and value.

Focusing on Value Over Price

In entrepreneurship, the conversation should always revolve around value, not price. Any time you find yourself talking price with a client, you are deviating from the core of entrepreneurship. True entrepreneurs understand that there is no such thing as an expensive product or service; instead, it’s about finding the right customer who appreciates the value you offer.

Anyone can sell something for free, but it takes a true entrepreneur to stand by their price by highlighting the unique value and benefits their product or service provides. When you shift the conversation from cost to value, you emphasize the quality, innovation, and solutions your offering brings to the table. This approach not only justifies the price but also aligns with the needs and desires of the right customer.

By focusing on value, you differentiate yourself from the competition, showing potential clients that what you offer is not merely a transaction but a meaningful investment. Whether it’s the exceptional quality of your product, the unparalleled service, or the significant impact it will have on their lives or businesses, value-based selling transforms the dynamic of client interactions.

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