Скачать или смотреть Revenue generation as a team sport | Scott Barnett

What if the thing that makes some people truly great in marketing or sales is not excelling at their individual craft...alone?

In this episode of #ThoughtLeaderConversations, senior marketer executive and entrepreneur Scott Barnett why the typical separation between sales and marketing is in trouble and how to approach both people and technology in a way that will generate significant returns on the effort.

Join Roger Courville as Scott Barnett shares

Where to begin when thinking a team approach to revenue
Where the “old” sales and marketing model is leaving money on the table
A nuanced way to think about ABM (account-based marketing) and ABX (account-based strategy)
Critical ways marketers must think like salespeople
Critical ways salespeople must think like marketers
The ‘triple threat’ of analytics, automation, and AI (artificial intelligence)
And more...



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Series: Thought Leader Conversations 
Sponsor: V2, LLC, expert virtual and hybrid event production, www.VirtualVenues.com
Host: Roger Courville, CSP,   / rogerc