How to identify your ideal customers with Ahmad Fareed Al Saif

Acquiring the first 100 customers is a milestone for any B2C startup, offering valuable insights and setting the foundation for growth. In this video, Ahmad Fareed Al Saif shared insights into identifying target markets, creating compelling offers, and effectively using digital marketing to build your customer base.

Ahmad is a distinguished leader in the EdTech space across Jordan and MENA, driving Alefredo Edtech to become a major digital platform for school students, featuring educational resources, mock exams, and a marketplace for academic books. His efforts have elevated the company to a seven-digit valuation and garnered several prestigious awards, including the 30under30 Unicorn Award and the Social Enterprise Award 2021.

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