Скачать или смотреть Great Yellow Brick Co | How LEGO Certified Stores Scaled in South Africa

In this Stitch Express interview, Robert Greenstein — co-founder of the Great Yellow Brick Company, South Africa’s exclusive operator of LEGO® Certified Stores — shares how the business scaled from one Sandton City store to six nationwide, with a seventh opening in Somerset West. Rob unpacks what it takes to build a sustainable retail model: from mall partnerships and operational realities to omni-channel strategy, customer communication, and what makes Black Friday offers actually work.

You’ll also hear how their online channel consistently ranks among their top performers, why email remains a powerful driver when done right, and how switching payment providers to Stitch helped unlock Apple Pay and Google Pay adoption — reducing friction and making checkout easier for customers.

What you’ll learn:

How LEGO® Certified Stores launched and scaled in South Africa
Why LEGO has evolved into a “passion product” for kids and adults
What makes Black Friday offers authentic (and why “Black November” can backfire)
Omni-channel lessons: keeping pricing and promos consistent online + in-store
Why customer trust is won (or lost) in the checkout experience
The impact of offering Apple Pay / Google Pay and more payment options