Fried Design with Josh Sullivan

In this vibrant episode of the Brand Retro Podcast, we sit down with Josh Sullivan, the Executive Creative Director, Brand Strategist, and Designer behind the acclaimed and sometimes infamous Fried Design Company. Josh shares his adventures and challenges as an agency owner, diving into the exhilarating world of branding and the importance of infusing fun into business, creativity, and teamwork. Throughout our conversation, Josh reveals how maintaining a playful approach to serious business can foster innovation, strengthen team dynamics, and create memorable brands that resonate deeply with audiences. From navigating the pressures of agency life to unleashing the full potential of creative collaboration, this episode is packed with insightful anecdotes and practical advice for anyone looking to spice up their business practices with creativity and fun. Join us as Josh Sullivan unpacks the secrets to making work enjoyable while delivering award-winning results at the helm of the Fried Design Company.

Who’s the Guest?
Josh Sullivan is the Executive Creative Director, Brand Strategist, and the visionary founder of the Fried Design Company, an agency renowned for its creative ingenuity and bold approaches to branding. With a career that blends design, strategy, and leadership, Josh has consistently pushed the boundaries of traditional branding to create distinctive and impactful brand identities.

Under his guidance, Fried Design Company has earned a reputation for being both award-winning and sometimes infamous, standing out in a crowded marketplace with its unique blend of creativity and strategic thinking. Josh's work is characterized by a deep understanding of the emotional and psychological components of branding, which he leverages to craft compelling narratives that resonate with audiences.

Highlights
00:28 - Josh’s journey: From home office to Fried Design.
02:03 - Fried’s creative focus: Highly regulated industries.
04:51 - Creativity within confines: Pushing limits in design.
06:01 - Importance of brand strategy in design.
06:56 - Client reactions to bold creative work.
07:58 - Presenting and selling impactful work.
08:31 - Building Fried Design’s internal brand.
12:04 - Involvement of team in brand development.
13:02 - Significance of team culture and collaboration.
14:56 - Business growth strategy: Staying small but effective.
19:02 - Young creatives and developing a unique style.
20:36 - Importance of client and collaborator relationships.

Episode Resources
Connect with Mike Brevik:
www.brandretro.com
http://www.cyberdogzmarketing.com/
[email protected]
Connect with Josh Sullivan
https://www.frieddesign.co/
  / frieddesignco  
  / frieddesignco  
  / frieddesignco  


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