Diabetes Canada - Ready, Aim, Ask

Diabetes Canada - Ready, Aim, Ask: Developing Diabetes Canada’s Brand Positioning Strategy Using Data

A project weaving in a primary research study with Environics Analytics’ (EA) data and methodologies, Diabetes Canada (DC) engaged EA to understand its current brand position in the Canadian market, as well as its current donor base.

In this session, led by DC’s SVP of Marketing and Communications Kim Fletcher, participants will learn about the project journey, namely how understanding the target audiences within its own data directed them towards optimized brand positioning strategies. As well, the session will also include a high-level description of how the project put into focus how DC can tie revenue opportunity to an increase in brand awareness within each target audience group.