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How To Make Recurring Revenue With Selling Software - Andy Audate And Lily Patrascu

Andy Audate, an international speaker, small business marketing expert, and founder of Progreda, has a track record of helping small businesses generate over $20 million in revenue. His SaaS platform has achieved a seven-figure run rate, and his webinars have drawn over 9,500 entrepreneurs. Andy advocates transitioning from one-time income to recurring revenue by leveraging software-as-a-service (SaaS). He emphasizes the importance of creating "sticky" products, such as CRMs, which businesses rely on monthly.
Andy highlights three strategies for selling software: building your own platform, white-labeling software like High Level, or starting as an affiliate. He transitioned to recurring revenue for time freedom, enabling him to travel globally and step away from constant client demands. Andy also shares his organic marketing approach through Facebook groups, where he provides value-driven posts that naturally lead to conversions without paid ads.

About The Guest

Andy Audate is an international speaker, renowned small business marketing expert, and the founder of Progreda. With a proven track record, he specializes in assisting small businesses in effectively marketing their high-ticket services through webinars that have attracted over 9,500 entrepreneurs. Andy's SaaS has achieved a seven-figure run rate, and his guidance has empowered thousands of small businesses to create marketing campaigns that have collectively generated $20+ million in revenue.

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Timestamp

0:00 Introduction to One-Time Income
0:04 Expert Introduction: Andy Audate
0:10 Recurring Revenue through Software
0:17 Andy Audate's Background
1:51 Transition to Online Sales
2:26 Creating Recurring Revenue
2:47 White Label Software Options
3:16 Affiliate Opportunities
3:32 Personal Experience and Business Model Transition
6:37 Sticky Products and CRM
10:21 Marketing Strategies for Recurring Revenue
11:41 Organic Promotion in Facebook Groups
19:42 Top of Funnel and Personal Branding
23:21 Chat Automation for Sales
27:27 Introduction to Voice AI
27:44 Managing Client Communication
28:01 Automation in Business Processes
28:46 Marketing Cadence and Strategy
29:11 Closing Words and Offer
29:56 Outro and Invitation

About The Host

Lily Patrascu is an ultra-creative book publisher and personal brand strategist for thought leaders, CEOs, luxury influencers. As an influencer, bestselling author, copywriter, global speaker, she supports busy entrepreneurs to find their message and share it with millions of people.

Feel free to connect with me or find out more about my book publishing/influential entrepreneur events/speaking/ projects here: https://linktr.ee/lilypatrascu & www.lily.global I am launching a few collaborative books: on property wealth strategies, confidence, millionaire secrets, health tools, AI, and seeking influencers with large communities to promote their expertise with the books. I can help you write/ghostwrite and publish your books in 90 days. Message me (Lily) on +447557351222 to collaborate.

If you want to be featured on this podcast, and you're a successful entrepreneur able to share about how you grew your company, book your spot here: www.lily.global/podcast

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