Скачать или смотреть The Iconic Tango Ads: How a Slap Created a Cult Classic

Discover the story behind the legendary Tango ads from the 90s! In this behind-the-scenes look, Trevor Robinson, the art director, and Hugh Dennis, the voice actor, reveal how they crafted a campaign that became a cultural phenomenon.
The brief was simple: make Tango a brand that Coca-Cola would fear. Robinson and his partner, Al Young, took a bold approach by flipping the traditional cause-and-effect ad format. Instead of a pleasant outcome, they introduced an unexpected slap, inspired by comedy legends like Charlie Chaplin and Morecambe and Wise.
The iconic orange genie, played by Peter Geeves, and the catchy slogan, 'You know when you've been Tango'd', left a lasting impact. The campaign's success led to a 35% boost in sales and a rebranding of the drink's packaging. However, it also sparked copycat slappings and even caused some medical concerns.
Hugh Dennis, known for his work on Spitting Image, shares his experience as the voice of the excitable Geordie commentator. He reflects on the campaign's impact and the challenges of maintaining his unique voice over the years.
This video explores the creative process, the risks taken, and the unexpected consequences of a campaign that pushed boundaries and left a lasting impression on British advertising.