Customer Experience Acronym Guide: Tools for Data-Driven Insights

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Understanding the tools behind customer experience can feel like an alphabet soup of acronyms, but they're essential to delivering a great experience. Amanda Downie dives into the importance of data and the tools that drive customer experience such as Customer Relationship Management (CRM) & Enterprise Resource Planning (ERP). From inventory management to digital asset management, explore each tool and how it contributes to a seamless customer experience.

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