Скачать или смотреть 7 Moments of Truth in the Dealership Sales Process Webinar Featuring Jared Burt

Master the conversations that turn moments into finalized deals.
In a world where digital interactions outnumber human connections 10 to 1, the unintended consequences of poor communication are more costly than ever. Solid processes are essential, but without meaningful relationships with the people who matter most—your customers—your business risks falling apart.

Join us as we uncover the seven crucial moments where you have the opportunity to connect, build trust, and create lasting loyalty. Learn how to turn everyday interactions into meaningful engagements that drive success in today’s fast-paced, digital-first world.

Presented by Jared Burt, Herohub

Jared Burt is the Founder and CEO of Herohub, the company behind DealerAI and DealerAI Advantage, tools transforming how dealerships and OEMs train, sell, and grow. A former owner and operating partner of Rexburg Motorsports, Jared also held leadership roles at Motorfist/Arctic Cat, supporting dealer network development and marketing strategy. He grew up selling parts at his family’s International Harvester dealerships, holds an MBA from Brigham Young University, and formerly taught business and marketing at BYU-Idaho. When he’s not leading innovation in the industry, you’ll find him outdoors—most recently summiting the Grand Teton.

Recorded on May 21, 2025
Webinar Summary:

In this Lightspeed DMS webinar, dealership expert Jared Burt outlines the seven key “moments of truth” that determine whether a customer chooses to buy from your dealership—and whether they’ll come back. Speaking to powersports, RV, and marine dealers, Burt draws on decades of experience as a dealer and OEM executive to highlight where trust is built, sales are won, and loyalty is earned.

The session covers:

First Impressions – Most buyers start online. A slow website or lack of Google reviews can turn them away before you even meet.

Initial Contact – Whether by phone or in-person, how your team greets a customer sets the tone for everything that follows.

Needs Discovery – Successful salespeople don’t just ask what the customer wants—they dig into why they want it.

Presenting the Product – This is where emotional connection matters. Show how the unit fits the customer’s lifestyle and dreams.

Making the Offer – Be transparent and collaborative. Use tools like F&I menus to make it easy and pressure-free.

Closing the Sale – A smooth, respectful transition from sales to finance builds confidence and reduces friction.

Post-Sale Follow-Up – Loyalty is won after the deal. Simple, personalized follow-ups turn buyers into long-term customers.

Jared emphasizes that each moment is a chance to deepen trust. Dealers who train their teams to win at these moments see stronger results and happier customers.