Facebook Engagement Campaigns: Campaign-Level Setup Guide (2024 Update)

Learn how to lay the foundation for successful Facebook Engagement Campaigns. This video focuses exclusively on campaign-level setup, covering:

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Accessing Facebook Ads Manager
Selecting the Engagement campaign objective
Naming your campaign strategically
Understanding campaign budget optimization
Choosing the right campaign bid strategy

Note: This guide covers only campaign-level setup. Check out our other videos for ad set targeting, ad creation, and Messenger bot sequences.
Ideal for marketers looking to master the first crucial step in creating engaging Facebook campaigns. Stay tuned for our full series on Facebook Engagement Campaigns!
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