Peter Saville on the Importance of a Personal Sense of Identity in Design | D&AD Festival 2024

“It’s very rare in Communication Design to feel any part of the message you’re communicating,” says Peter Saville in this except from In Conversation With Peter Saville: Craft, Culture And Creating Icons at the D&AD Festival. “More often than not it's what someone else wants you to say to a specified audience.” Yet, Saville argues, caring about the message is an essential part of surviving and flourishing at work. As such, he offers his two cents on this particular workplace dynamic – words are sure to chime with juniors and seasoned creatives alike.

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