The Value Proposition Canvas: A Tool to Understand Customer Needs

After a study by Simon Kucher & Partners found that 72% of new products and services introduced to the market fail to deliver on expectations, Strategyzer introduced their Value Proposition Canvas to help organizations understand what their customers really want.

Whether you’re refining an existing offering or developing a new offering from scratch, the Value Proposition Canvas will help you ensure that your product or service is positioned around what the customer needs and values. When used correctly, this is an incredibly powerful tool for marketing professionals, business owners, product developers, and value creators.

In this webinar, Bridge Innovate’s CEO and Strategy Chief, Jenny Whitener, will walk you through the steps, tips, and tricks for using Strategyzer’s Value Proposition Canvas to unlock value.