Скачать или смотреть Rogge "The Smudgy Screen Ad" for Laptop, PC and Flat TV

User sehen schwarz: Das Rogge Display-Ad gegen verschmierte Displays.

Screens going dark: Rogge's clearest display ad for cleaner screens.

Over the years, there has been a huge transition from desktop computers to laptops, tablets, and even smartphones. But along with the number of screens also a certain problem has multiplied: smudge, smear, grease or even bacteria on your laptop’s or tablet’s screen. They are not only disgusting to look at, but also make it to unpleasant to use. So how do we make people aware they might really need a good screen cleaner?
Our idea: Smudge and smear are visible the most on dark screens – so ROGGE® Screen Cleaner exactly does this: using only a black display, we let a user’s laptop or tablet screen itself do the advertising for us. The case study video shows how the campaign worked and what results it achieved.