Скачать или смотреть Nike's Bold Marketing Reset | Is It a Smart Move or Risky Gamble?

Nike is undergoing a major shift in its marketing strategy, pivoting from performance marketing to brand-building efforts centered around sports. In this video, we explore how Nike is leveraging high-profile sports partnerships and bold campaigns like “Winning Isn’t for Everyone” to regain its cultural relevance and appeal. But with declining revenues and growing competition from brands like Hoka and Adidas, is this strategic reset a step in the right direction or a risky gamble? We break down the pros, cons, and challenges of Nike’s new approach.

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