Скачать или смотреть The #1 Skill B2B Marketers Need in the Next 5 Years | Sinziana Ursu

What skills will matter most for integrated marketers in an AI-first world? It's not just about learning new tools.

In this clip, integrated marketing leader Sinziana Ursu explains why the ability to rethink workflows, team design, and how data flows across the entire organization will be the most critical skill for success in the next five years. Success won't come from replacing humans, but from fundamentally changing what marketers spend their time on.

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