Скачать или смотреть Be Right Back: Halloween

Be Right Back is a series of CTV/livestream commercial break slates that trigger during unsold inventory and as pad going back to programming.

The series stems from one of my largest pet peeves - the fatigue-induced rage that comes from having to see and hear the same thing repeatedly while on a lengthy hold or waiting-room visit. A viewer of our 5PM newscast may have to see this six-eight times in an hour. My goal - to make something smooth and understated enough that it becomes calming living room wallpaper.

Long drone shots of Chicago - chronologically from day to night - featuring a painstakingly curated mix of library music that has to fit a narrow goldilocks filter of soul, chill, and cool. Not too sexy, not too abstract, not too jazzy. Music is slightly filtered so it sounds diegetic to the outside and light field noise is also incorporated. Cuts are also timed to match typical re-join moments during breaks.

Be Right Backs are updated seasonally, most with A/B versions to swap regularly. Special event slates for patriotic events, Halloween, Christmas, New Year's Eve, and Thanksgiving are also produced.