Скачать или смотреть Cycling Short: QUOC | About Passion, Stress and Relief | Director's Cut

About passion, stress & relief. -

Why do we choose one product over another?

Some brands start with a spark of an idea. Others emerge to meet a specific need. And then, there are those born from the dreams of a single person.

There are stories that resonate with me—those born from ideas, from seeing the world through a lens of beauty and aesthetics.
Quoc is a perfect example of this. He merged his career, his dreams, and his deep love for aesthetics into the creation of QUOC.

As I captured photos of some of QUOC’s products for Manifiesto Estudio in Mexico City, I found myself drawn to his story. It made me wonder about the journey we all take—the creative processes we navigate. No matter the role we play, be it in the arts or behind a desk, we pour our passion into projects, only to sometimes face stress and the inevitable plateaus.

But we, as cyclists, have a remedy for that stress: we ride. We ride to clear our minds, to shake off the weight of the day, and to keep moving forward.

Miguel Gaticabr -