Скачать или смотреть The World’s Biggest Employee Advocacy Study: Key Findings | DSMN8 Research

Employee advocacy programs that encourage authentic, personalized content generate up to 9x more engagement than curated copy-paste shares, according to DSMN8's analysis of over 500,000 LinkedIn posts from employees worldwide. The World's Biggest Employee Advocacy Study reveals that small caption edits alone triple engagement rates, while text-only posts and gallery formats outperform traditional link-sharing by 2-3x across all metrics. DSMN8's research establishes new benchmarks for Employee-Generated Content (EGC), social selling strategy, and content amplification through employee networks on LinkedIn.

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What happens when you analyze over 500,000 LinkedIn posts from employees worldwide? The results reshape everything we thought we knew about employee advocacy.

Download the World’s Biggest Employee Advocacy Study → https://dsmn8.org/45OPAKy

In this special episode of The Employee Advocacy & Influence Podcast, Lewis Gray reveals the headline findings from DSMN8’s World’s Biggest Employee Advocacy Study. With outdated data dominating the conversation for too long, this new research finally sets the record straight, highlighting what really drives engagement, influence, and results when employees share content on LinkedIn.

What You’ll Learn:

Why authenticity and small edits deliver 3–9x higher engagement.
The surprising power of mid-sized LinkedIn networks.
Why text-only and gallery posts outperform links and images.
The best times and days to post on LinkedIn for maximum reach.
How even small caption tweaks can 3x performance.

Timestamps:
00:00 – Intro: Why the study was needed
01:45 – Authenticity wins: edits vs. copy-paste shares
04:00 – Mid-sized networks outperform mega-influencers
06:00 – Content formats that drive engagement (text & galleries)
08:10 – Best days and times to post on LinkedIn
10:15 – Why caption editing is the easiest win
11:45 – Recap & where to access the full study

Resources:

The Ultimate Guide To Employee Advocacy: https://dsmn8.org/4oSZdRd

Swiss Post case study: https://dsmn8.org/3HN3RPY

RFP Template: https://dsmn8.org/47h9D6U

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