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Скачать или смотреть Unlocking Success: 2. The Vital Role of Marketing and Business Development in the Insurance Sector

  • INSURANCE WORLD Tv
  • 2023-03-29
  • 722
Unlocking Success: 2. The Vital Role of Marketing and Business Development in the Insurance Sector
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Описание к видео Unlocking Success: 2. The Vital Role of Marketing and Business Development in the Insurance Sector

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In this video, we will look at the role of Business Development as a function in the insurance industry and discuss the following sub-topics: -

Timestamps:
0:00 - Introduction
1:06 - SUB-TOPIC A - Importance of business development
3:14 - SUB-TOPIC B - Developing strategic partnerships.
9:13 - SUB-TOPIC C - Identifying new business opportunities.
13:53 - SUB-TOPIC D - Expanding customer base.
16:15 - SUB-TOPIC E - Enhancing product portfolio.
18:40 - SUB-TOPIC F - Driving revenue growth.
21:14 - SUB-TOPIC G - Role of innovation in the insurance industry
23:33 - SUB-TOPIC H - Insurance distribution channels
26:25 - SUB-TOPIC I - Role of insurance brokers and agents in business development

SUB-TOPIC A - IMPORTANCE OF #BUSINESSDEVELOPMENT IN THE #INSURANCEINDUSTRY
Here are some of the key reasons why business development is essential in the insurance industry:
1. Attracting new customers:
2. Retaining existing customers:
3. Developing new products and services:
4. Expanding into new markets:
 
SUB-TOPIC B,: #DEVELOPINGSTRATEGIC #PARTNERSHIPS FOR THE #INSURANCESECTOR
Here are some steps to consider when developing strategic partnerships in the insurance sector:
1. Identify potential partners:
2. Assess the fit:
3. Define the objectives:
4. Create a value proposition:
5. Negotiate the terms:
6. Implement the partnership:
7. Monitor and evaluate:

Developing strategic partnerships in the insurance sector can be a powerful way to drive growth and create value for your company and your customers. By following these steps, you can increase your chances of success and build long-lasting relationships with your partners.

EXAMPLES OF PARTNERSHIPS IN THE INSURANCE INDUSTRY
There are many examples of partnerships in the insurance industry, including:
1. Insurer-Tech companies Partnerships:
2. Insurer-Bank Partnerships:
3. Insurer-Healthcare Provider Partnerships:
4. Insurer-Automaker Partnerships:
5. Insurer-Nonprofit Partnerships:
6. Affinity group partnerships:
7. Broker partnerships:
8. Strategic alliances:

SUB-TOPIC C,: IDENTIFYING NEW BUSINESS OPPORTUNITIES
Identifying new business opportunities in the insurance sector can be challenging, but there are several approaches you can take to uncover potential areas of growth and innovation. Here are some steps you can take:
1. Keep up-to-date with industry trends:
2. Analyze customer needs:
3. Study your competition:
4. Identify emerging technologies:
5. Consider partnerships:

Examples of emerging trends that may require new or re-designed insurance policies.
1. Cybersecurity Insurance:
2. Usage-based Insurance:
3. Health and Wellness Insurance:
4. Environmental Insurance:
5. Peer-to-Peer Insurance:
6. Insurance for the Sharing Economy:
7. Insurance for Autonomous Vehicles:
 
SUB-TOPIC D,: EXPANDING CUSTOMER BASE
1. Leverage digital marketing:
2. Offer personalized policies:
3. Provide excellent customer service:
4. Develop relationships with intermediaries:
5. Offer incentives:
6. Emphasize financial stability and reliability:
7. Invest in customer education:
 
SUB-TOPIC E,: ENHANCING PRODUCT PORTFOLIO
1. Conduct market research:
2. Identify new product opportunities:
3. Offer customized products:
4. Bundle products:
5. Emphasize digital capabilities:
6. Explore partnerships:
 
SUB-TOPIC F,: DRIVING REVENUE GROWTH
1. Expand your product portfolio:
2. Focus on customer retention:
3. Leverage data analytics:
4. Emphasize digital capabilities:
5. Optimize your sales process:
6. Improve operational efficiency:
7. Embrace innovation:
SUB-TOPIC G,: ROLE OF #INNOVATION IN THE #INSURANCE INDUSTRY
1. Product development:
2. Customer experience:
3. Underwriting and risk assessment:
4. Claims management:
5. Fraud detection:

SUB-TOPIC H,: INSURANCE DISTRIBUTION CHANNELS
1. Direct-to-consumer (DTC) distribution:
2. Agents and brokers:
3. Bancassurance:
4. Affinity groups:
5. Workplace distribution:
6. Online marketplaces:
 
SUB-TOPIC I,: ROLE OF INSURANCE BROKERS AND AGENTS IN BUSINESS DEVELOPMENT
1. Market research:
2. Sales and marketing:
3. Customer service:
4. Product development:
5. Risk management:
6. Compliance:

INTRODUCTION:   • Unlocking Success: 1. The Vital Role of Ma...  
LESSON 3:   • Unlocking Success: 3. The Vital Role of Ma...  
WATCH MORE: https://www.youtube.com/@InsuranceWor...

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