JTBD: How to Identify Customer Needs | Jobs To Be Done | thrv

In this lesson, we show you how to identify your customer's needs using Jobs To be Done.
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Satisfying customer needs better than your competitors is the key to all successful innovation. We will should how you to define your customer's needs in their Job-to-be-Done, and show you the methods to identify all the needs. Gaining agreement with your product team is much easier when you have well-defined customer needs.

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00:00 - Intro
00:30 - Identify Customers Needs using JTBD
12:45 - Outro

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