Скачать или смотреть Amazon DSP Ads Order Creation Process - Step by Step 2025

Amazon DSP Ads Order Creation Process - Step by Step 2025 - In this comprehensive guide, I walk you through the process of creating an effective Amazon DSP (Demand-Side Platform) campaign from start to finish. If you're looking to boost your Amazon advertising performance and optimize your product listings, this tutorial covers all the essential settings and strategies you need to know.

I focus specifically on creating a conversion-focused DSP campaign designed to retarget users who viewed competitor products but haven't made a purchase. This approach helps you capture potential customers who are already in the buying phase but haven't committed to a purchase yet.

The video breaks down the entire DSP campaign creation process, including:

Properly naming your campaign (order)
Selecting the right campaign objective (awareness, consideration, or conversion)
Setting appropriate KPI targets based on your business goals
Understanding the differences between various bidding strategies
Managing budget allocation effectively through flights
Adding and tracking both featured and non-featured products
Implementing frequency capping to prevent ad fatigue

One of the most critical decisions in your DSP campaign setup is choosing between "Prioritize spending full budget while maximizing performance" versus "Prioritize KPI target." I explain why the default option might not always be the best choice, especially if you want more control over your campaign performance rather than just spending your entire budget.

For this particular campaign example, I demonstrate how to set up a conversion-focused campaign targeting competitor product viewers with a return on ad spend (ROAS) goal. I also explain the difference between regular ROAS and total ROAS, which includes brand halo sales (when non-advertised products from your catalog sell as a result of your advertising).

This tutorial is perfect for Amazon sellers and marketers who want to take their advertising strategy to the next level by utilizing Amazon's powerful DSP platform for more targeted and effective campaigns.

Contents:
00:00 Introduction
00:07 Overview of Amazon DSP Order Creation
00:18 Campaign Naming and Initial Settings
00:27 Selecting Campaign Objective (Awareness, Consideration, Conversion)
01:12 How Campaign Objectives Affect Order Setup
02:02 Retargeting Competitor’s Audiences for Conversions
02:28 Setting KPI Targets for Conversion Campaigns
02:44 Understanding ROAS vs. Total ROAS (Brand Halo Sales)
03:41 Choosing KPI Targets (CPA, CPC, ROAS)
04:07 Understanding Bidding Strategies and Optimization Options
04:19 Manual vs. Automated Campaign Optimization
05:00 Budget Management: Manual vs. Letting Amazon Control It
05:44 Prioritizing KPI Target vs. Spending Full Budget
06:58 Risks of Full Budget Utilization Strategy
08:05 Budget and Flight Settings Explanation
09:06 Rolling Over Unused Budget to the Next Flight
10:26 Setting Budget Caps and Agency Fees
10:52 Adding Products and Featured Product Selection
12:10 Tracking Brand Halo Sales in DSP
12:45 Frequency Capping Settings for Optimal Ad Delivery
13:49 Using Amazon Marketing Cloud for Impression Data
14:26 Setting Daily Frequency Limits for DSP Campaigns
14:53 Preview of Next Steps (Line Item Creation and Creative Selection)


For personalized assistance with your Amazon Advertising strategy, visit https://amazoniappc.com
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