Скачать или смотреть Olympic Enthusiasts | Subcultural, from Mailchimp Presents

Olympic athletes might perform superhuman feats—but Olympic superfans give the Games an atmosphere of shared humanity.

This global event not only unites people and creates connections, reaffirming our shared humanity, but also celebrates diverse cultures at the same time as national pride.

In this episode of Subcultural, you’ll meet Rachel Tobias, who is a die-hard Olympic superfan.

Tobias is one of many enthusiasts who chase the Games across the globe, immersing themselves in the atmosphere and collecting exclusive memorabilia, like pins, to trade with other fans.

Subcultural explores what inspires, drives, and celebrates subcultures, and why they matter so much to those involved.

When marketers show up in these spaces, an understanding of who makes up the culture is crucial to engaging in a genuine and respectful manner. When you understand why someone loves something, you can connect in an authentic way.

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