Скачать или смотреть Talk About: Authenticity vs AI for Digital Marketing in the Pet Industry

Talk About is a series of discussions from the Pet Industry Federation, and this episode focuses on authenticity versus AI in digital marketing within the pet industry.

This conversation explores the sweet spot between artificial intelligence and genuine human connection.

Joining us for this session are:

Kirsty Skeates: Founder of PetBizAi and a former canine hydrotherapy business owner who now specialises in AI implementation for pet professionals.

Kate Hendry from Finbo Studios: A creative strategist and brand identity expert working across all sectors of the pet industry.

Our speakers discuss the implications of technology on branding and consumer perception, advocating for a balance between leveraging AI tools for efficiency and maintaining genuine interactions. We look at how small pet businesses can use these tools as a launchpad for growth while establishing clear AI brand guidelines to protect their unique voice.

The talk highlights the need for businesses to build strong brand foundations and engage with their communities to foster trust and loyalty.

Key topics explored in this broadcast:

Digital Marketing Strategy: Using AI tools for heavy lifting while protecting your brand voice.

The Value of Real: Why authenticity remains the primary trust layer for pet owners in 2026.

AI Brand Guidelines: The importance of setting rules for consistent, human-centric messaging.

The Live Advantage: Why AI cannot replicate the trust built through live video streams.

Community Engagement: How to foster long-term loyalty through genuine interaction.