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Here are ways to reliably create the conditions that make creativity a more predictable occurrence.

Based on the HBR article by Joseph Grenny: https://hbr.org/2019/01/how-to-be-cre...

00:00 People often sort themselves into categories of creatives or non-creatives, but this is wrong.
00:45 You can create the right conditions to be creative following these principles.
01:08 Frame the problem.
01:30 Obey your curiosity.
01:55 Do things that don't interest you.
02:15 Keep a shoebox of experiences and good ideas.
02:34 Invite uncomfortable conversations.
03:00 Focus on creativity when it hits.

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