PRPOI : Public Affairs & PR

What is Public Affairs? It refers to the engagement between businesses or organisations and the public (namely government bodies). But Wait ...

🤔 Isn't this the definition of overall Public Relations?
🤔And didn't we already do this a decade ago as part of our SOW?
🤔How and when did this become a separate vertical?

Guess again !

The PR industry is becoming more nuanced with several finer verticals that delve into the heart of the matter - Public Affairs is a fine addition to our repertoire. But how do you draw the lines of differentiation? What makes this vertical unique? How do you create a career in the same?

We discuss Public Affairs and its tryst with PR along with delving into the how, why and what of the process including impact and success stories in our live session with a stellar panel of experienced professionals.

Join us as Vasudha Jha ( Advisor, Environment, Law and Development Foundation (ELDF) ) , Arun Arora ( Director - Strategy, Communication and CSR Chetak Group of Companies ) and Sanghpriya Gautam ( Director Speyside ) speak to Tushar Panchal ( Founder - WarRoom Strategies ) on this essential conversation today.

Content Curators: Tarunjeet Rattan Sonali Sokhal Pooja Trehan
Industry Partner: CommsAdda
With Bhaskar Majumdar Jyotsna Dash Nanda Mrinall Dey (He/Him)