Скачать или смотреть Mind Your Career | IP Strategy to Improve ROI and Maximize Profits

For thousands of years, wealth was the ownership of land and in the last few centuries, factories, machinery and equipment became more important. In recent decades, this too has changed. Intangible assets, intellectual property, and especially IP strategy are now too important to be delegated to your lawyer.

Now, most new, innovative and important companies are profitable and valuable because of their Intellectual Property (IP), not their land, factories or machinery. Thus, you need to know something about IP rights, risks and strategy in order to function better in today’s economy.

Most likely, your work will center around the creation of value within business, academia or non-profits not by land ownership or factory operations, but by the power of intangible assets: ideas, creativity and reputation.

This webinar will cover:

Secrets of IP strategy for creators, makers, and VCs
IP strategy that you need to know to build value and profits, and to help your lawyer
Tips on IP strategy for anyone now that creativity and innovation, not land or factories, are key
A 5-Picture IP Strategy for creators and VCs

Link to handout: https://uchicago.box.com/s/7jf117ah8b...