Скачать или смотреть From Sketch to Campaign | How Our Best Collab Yet Was Brought to Life

Go behind the scenes of our latest collaboration with surfer, creator, and friend of the brand, McKenzie Bowden—from first sketches to final campaign shoot.

In this VLOG, I take you into the factory where every piece was hand-crafted. We walk through the sampling process, test and tweak designs, and bring the full vision to life—from the drawing board to on-set.

From late nights to last-minute calls, this one captures the real work behind one of the most meaningful drops we’ve ever done.

In this video:
• Early concept + sketches
• Sampling wins (and honest misses)
• Inside our Bali factory
• On-set for the campaign shoot
• Final reflections from the process

Chapters:
00:00 – Intro
00:42 – How It Came to Life
01:34 – The Factory
02:02 – The Sampling Process
07:00 – On-Set For The Studio Shoot
10:29 – Shooting Water & Lifestyle
11:20 – Final Reflections

🔔 Subscribe for more process-led stories, creative insight, and behind-the-scenes from Matthew Banks

📱 Follow Merchants of the Sun on Instagram: @merchantsofthesun
🌐 Shop Merchants of the Sun: merchantsofthesun.com.au

#jewelrybrand #jewelrydesign #behindthescenes #mensjewelry #creativeprocess