The power of brand purpose – Patrick Neyret | Danone | Global Director of Purposeful Brands

Paris-based Patrick Neyret speaks with Carlota Pico about his role as Danone’s global director of Purposeful Brands and Marketing Transformation. Danone is a 25-billion-dollar company with a portfolio of over 100 brands consumed around the world, including essential dairy and plant-based goods, waters and specialized nutrition.

Patrick discusses the company’s vision, “One Planet. One Health,” and touches on its idea of “Entreprise à Mission”—the need to focus not only on shareholders, but also on other stakeholders. He also talks about the importance of a compelling brand purpose, plus why leadership, openness and empathy are fundamental aspects of success.

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