How To Create A User Persona | What Is A User Persona | Simplilearn

🔥 Professional Certification In Product Management (India Only): https://www.simplilearn.com/product-m...

In this video, we explore "How to Create a User Persona" and discuss "What is a User Persona" to help you understand and apply this essential tool for business success. A user persona is a fictional representation of your target audience, and in this guide, we’ll explain its importance in product development, UX design, and marketing strategies. You'll learn about the role of user personas in helping you better understand customer behaviors, needs, and pain points, allowing you to create more user-centric products and services. We'll also walk you through the process of creating a user persona, including how to conduct research, gather insights, and compile relevant information into actionable profiles. By the end, you’ll discover how to apply user personas in real-world scenarios to improve user engagement and customer satisfaction. This video is ideal for UX/UI designers, marketers, and product managers looking to enhance their customer understanding and improve design processes.

00:00:00 - Introduction to User Personas
00:02:06 - What is User Persona?
00:04:38 - Role of User Persona
00:06:47 - Process of Creating User Persona
00:12:09 - Application of User Persona

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➡️About Professional Certification In Product Management
Professional Product Management Course by SP Jain School of Global Management prepares you to become a product manager via an exhaustive curriculum covering all aspects of product management. This program focuses on the latest industry trends, advancements and related industry applications taught by top product experts via live sessions.

✅Key Features
Certificate from SP Jain School of Global Management
Live sessions by SP Jain top global faculties
Get access to SPJ Exec Ed Alumni benefits post program completion
Leverage Generative AI as a Product Manager using tools such as ChatGPT, Google Bard, Gencraft, Midjourney, & Picsart
Product management masterclass by industry experts from companies like Google, Facebook, Amazon, Microsoft and more
Hands-on learning experience by solving real-life product problems via projects on Facebook, Tesla, Instagram, Netflix & Nike
Product manager toolkit training- JIRA, Mixpanel, Google Analytics & Balsamiq
Hands-on learning via case studies and assignments
Simplilearn's JobAssist helps you get noticed by top hiring companies


✅Skills Covered
Product Strategy
Product Market fit
Product Ideation
Rapid Prototyping
Product Lifecycle Management

✅ Tools Covered
JIRA
Balsamiq
Google Analytics
Mixpanel

🔥 Professional Certification In Product Management (India Only): https://www.simplilearn.com/product-m...

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