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This episode of CRMprov is a rollercoaster ride through the cutting-edge world of AI-powered #enrollmentmanagement!

Mickey sits down with visionary Geoff Baird, the CEO and founder of enroll ml, for a mind-bending conversation that'll make you rethink everything you thought you knew about #highered recruitment.
Prepare to have your synapses fired as Geoff shares:
His journey from tech wizard in multiple industries to higher ed revolutionary
Why smooth sailing beats choppy waters in the enrollment process (hint: it's all about reducing friction!)
The untapped goldmine lurking in the middle of your funnel (Are you missing out?)

But wait, there's more! Geoff unveils how enroll ml's AI superpower is:
Unearthing hidden gems and identifying new pieces of data in your enrollment funnel
Decoding the enigma of nonlinear relationships in your data
Predicting enrollment patterns with scary accuracy

Geek out with us as we dive into:
The art and science of feature engineering (it's like Hogwarts, but for data!)
How AI is giving enrollment managers superpowers of time-bending and precision
The secret sauce for personalizing student communication (no more "Dear Student" emails!)

Whether you're a data nerd, an enrollment guru, or just curious about the future of higher ed, this episode is your ticket to the frontlines of the AI revolution in admissions and enrollment management.

This conversation will leave you buzzing with ideas and itching to modernize your enrollment strategy!

#AIinHigherEd #EnrollmentInnovation #DataDrivenDecisions

00:00
Introduction and Background
05:42
The Importance of Reducing Friction in the Enrollment Process
09:33
Focusing on the Middle of the Funnel
12:30
Identifying Untapped Opportunities and Recognizing Risks
18:50
The Power of Nonlinear Relationships in Data Analysis
22:26
Using Machine Learning to Improve Enrollment Predictions
27:25
The Power of Data-Driven Enrollment Management
29:49
The Future of Enrollment Management with AI
32:05
Identifying and Focusing on At-Risk Students
36:31
The Importance of Time and Precision in Enrollment
44:39
The Role of Feature Engineering in Predictive Accuracy
50:35
The Inevitability of AI in the Enrollment Tech Stack
Connect with Mickey on LinkedIn:   / mickeyb  
Connect with Geoff on LinkedIn:   / geoffbaird  
Learn more about enroll ml: https://www.enrollml.com/

Hosted by Mickey Baines, CRMprov dives into best practices for the use of CRM in higher education. With roots in enrollment, marketing and student success, we welcome guests with various expertise around communications, data, AI and operational automations to discuss ways colleges and universities can more fully embrace the CRM as the system of student engagement and the system of work across campus.