Скачать или смотреть TWiG

Mobile publishing isn’t dead, it’s mutating!

In this TWIG episode, we break down how Ares Interactive is trying to resurrect Glu with a $70M Series A and what that says about the current “publisher vs. studio” power balance.

We also tackle Google’s new immersive world model, Genie 3, and the industry’s first defensive reflex: how do you keep the genie in the bottle when the bottle is an API?

Phil drags us into Highguard Marketing, making us unpack the pitch, the incentives, and why “pseudo-defending” it still feels like a red flag.

Finally, we hit Arknights: Endfield launching off the back of a reported 35M pre-registrations, and what that number does (and doesn’t) predict once the game meets CPI, retention, and live ops gravity.


02:13 | Shills
03:38 | Shooter Monthly and High Guard Discussion
06:33 | Aries Interactive Funding and Analysis
16:27 | Google DeepMind's Genie 3 Impact
30:58 | AI Tools and Industry Resistance
32:45 | The Decline of Physical Game Stores
34:44 | A Distorted View of the UK
36:40 | Arc Night En Field: A Deep Dive
40:10 | Enfield's Market Performance
40:59 | The Future of 3D RPGs
51:11 | High Guard's Marketing Missteps
01:03:41 | Concluding Thoughts and Farewell