Brand of the Year Keynote: Richard Dickson, Mattel - MIPTV 2016

Описание к видео Brand of the Year Keynote: Richard Dickson, Mattel - MIPTV 2016

As Mattel’s President and COO, Richard Dickson is responsible for all aspects of Mattel’s iconic portfolio of global consumer brands, including Barbie, Hot Wheels, and Thomas & Friends. Through Mattel’s content development and distribution teams, audiences and consumers are provided with a large range of engaging and exciting experiences across multiple platforms, including movie specials, series and fresh short-form content. Mattel’s properties are also deeply engaged with fans through the digital ecosystem, digital video and vlogging talents.
In acknowledgment of its track record as an innovative content creator and forward thinker, Mattel has been named Brand of the Year at MIPTV 2016.

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