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I Helped American Express & Sullivan NYC Explain the Power of Their Closed-Loop Network

For large businesses, understanding spending data is critical—but in traditional four-party networks, transaction data gets fragmented as it moves between multiple financial institutions. American Express changes that.

Unlike other networks, American Express operates on a closed-loop system, meaning they act as both the card issuer and the merchant acquirer. This direct connection between card members and merchants provides unmatched financial insights.

This explainer video, created in collaboration with Sullivan NYC, highlights how American Express’s closed-loop system helps businesses:
• Minimize data fragmentation, ensuring complete and accurate financial insights.
• Analyze both spending and borrowing trends of card members.
• Give merchants a clearer view of customer transaction data.
• Enhance security and compliance while respecting user preferences.

By leveraging this closed-loop system, businesses can make agile, data-driven financial decisions, maximizing the value of their transaction data. This sets American Express apart as a powerful financial partner for companies seeking deeper insights and better control over their spending data.

Created in Collaboration with Sullivan NYC

This project was developed in partnership with Sullivan NYC, a creative agency specializing in strategic branding and storytelling.

Need an Explainer Video Like This for Your Business?

I help companies turn complex financial concepts into clear, engaging videos that drive action. If your product needs better storytelling, let’s talk.

📩 Let’s talk: https://motionstory.com.au/contact/
🎥 See more work: https://motionstory.com.au/portfolio/