Christian Horner: The Secret To Red Bull's Winning Culture

Red Bull Racing Team Principal Christian Horner tell's his full story 🔥

Christian Horner is the Team Principal and CEO of Oracle Red Bull Racing. He began his motorsport career behind the wheel, working his way up to Formula 3000 before swapping the cockpit for a different driving seat – as the boss of his own team, Arden International.

After guiding Arden to three team titles, Horner was brought in to lead the new Red Bull Racing Team following the Austrian drinks company’s decision to enter Formula 1 in 2005.

Then the youngest team principal in the sport, Horner brought renowned designer Adrian Newey to the team at the end of Red Bull’s first season and after three further years of growth the emerging team signalled its arrival with a first grand prix win at the 2009 Chinese Grand Prix.

Horner led the team to its first Drivers’ and Constructors’ double the following season, (with Sebastian Vettel at the wheel of the RB6), after which he cemented the team’s place in the top echelon of F1 by taking three consecutive title doubles from 2011-2013. He was awarded the Order of the British Empire in 2013 for his services to motorsport.

Though the team continued to win races, the arrival of hybrid power in F1 in 2014 marked the end of Red Bull Racing’s first period of dominance. However, Horner once again led the team back to championship glory in 2021, with Max Verstappen winning his first Drivers’ crown and the team’s ninth title. Horner now stands as Formula 1’s longest serving Team Principal.

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Timestamps ⏱
00:10​​​ What is high performance
01:30 Approach to life
20:00 Building a team
26:22 Addressing Red Bull for the first time
34:11 Being an optimist
37:42 Maintaining motivation
46:12 Advice from the inner circle
49:03 Creating a culture at Red Bull
55:41 Quickfire questions

About:
The High Performance Podcast offers an intimate glimpse into the lives of high-achieving, successful individuals. It doesn’t matter where our guest has excelled - in sport, music, business or entertainment – they all have first-hand experiences and lessons to share. Find out what non-negotiable behaviours they employed to get them to the top, and keep them there.

Hosting every conversation is sports broadcaster Jake Humphrey and leading organisational psychologist Professor Damian Hughes. Jake is currently BT Sport’s Premier League anchor and former face of BBC’s Formula One coverage. Damian continues to work with leading sports organisations and teams to create a high performing culture.

For more episodes of the podcast, listen here: http://www.podfollow.com/highperformance

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